Every business or office always aims for higher sales and profits each year. Attorneys are no different. Because they offer professional services, they need to double time more with their efforts to reach clients. After all, they have expenses to pay for, as well. With rising competition through more lawyers coming into the profession, lawyers need to stay competitive.
It’s an effort fuelled by the desire to show off expertise and build distinctive reputations in the market. But competing for clients’ diminishing attention spans is every other law firm trying to do exactly the same thing. To take one current example, search for ‘Brexit legal impact’ and you’ll be faced with over 35 million […]
As Pro Bono Week gets underway, new Bar Council figures reveal that a record high of one in every four barristers practising in England and Wales undertook pro bono work in 2018.
Online organic and paid visibility is crucial if you want to acquire new customers. PPC in the legal industry is fiercely competitive, which means most law firms face a high cost per click on the search terms they want to appear for.
The legal services market has never been more competitive, and the proliferation of new technology is overhauling the very essence of how law firms deliver value and importantly, how clients buy legal services.
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